Privacy Policy

Effective Date: 16 April 2025    Last Updated: 16 April 2025

This Privacy Policy explains how Linvex Solutions Ltd (trading as Linvex, “we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit linvex.ai (the “Website”) or interact with us in connection with our services. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Linvex Solutions Ltd is the data controller responsible for your personal data.

• Registered in England and Wales
• Registered Office: 50 Salisbury Road, London, TW4 6JQ
• Email: info@linvex.ai
• ICO Registration No.: ZC104120

If you have any questions about how we use your personal data, contact us at info@linvex.ai.

2. What Data We Collect

We collect personal data in the following ways:

2.1 Data You Provide Directly

When you use our contact form or reach out to us by email, we may collect:

• Full name
• Email address
• Phone number (if provided)
• Company name and job title
• The content of your message or enquiry

2.2 Data Collected Automatically

When you browse the Website, we collect data automatically through cookies and analytics tools, including:

• IP address and approximate location
• Device type, operating system, and browser
• Pages visited, time spent on pages, and referral source
• Interaction events (clicks, scrolls, form completions)

3. How We Collect Data

3.1 Contact Forms

Data submitted via our “Get in Touch” forms is collected and stored securely. We use this data solely to respond to your enquiry and, where applicable, to prepare a tailored proposal.

3.2 Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our Website. GA4 collects anonymised usage data via cookies placed on your device. This data is processed by Google LLC and may be transferred to the United States under appropriate safeguards. You can opt out of GA4 tracking by installing the Google Analytics Opt-Out Browser Add-on or adjusting your cookie preferences.

For more information, see Google’s Privacy Policy: https://policies.google.com/privacy

3.3 Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to enable retargeting of Website visitors. The Meta Pixel collects behavioural data about your interactions with the Website. This data is processed by Meta Platforms Ireland Ltd (and Meta Platforms, Inc. in the US) under their Data Policy.

For more information, see Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/

You can manage your Meta ad preferences at: https://www.facebook.com/adpreferences/

4. Lawful Basis for Processing

We rely on the following lawful bases to process your personal data:

• Legitimate Interests — To respond to enquiries, operate the Website, improve our services, and conduct analytics. Our legitimate interests do not override your rights and freedoms.
• Contract Performance — To prepare and deliver proposals or services where you have engaged us.
• Legal Obligation — Where we are required to process data to comply with a legal or regulatory obligation.
• Consent — For non-essential cookies and tracking technologies. You may withdraw consent at any time by adjusting your cookie preferences.

5. How We Use Your Data

We use the personal data we collect to:

• Respond to your enquiries and prepare tailored proposals
• Deliver services where a contract has been agreed
• Understand how visitors use the Website and improve user experience
• Measure the performance of our marketing and advertising
• Comply with our legal and regulatory obligations
• Prevent fraud or misuse of the Website

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

6. Who We Share Your Data With

We do not sell your personal data. We may share it with the following third parties where necessary:

• Google LLC — Analytics and advertising services (GA4)
• Meta Platforms Ireland Ltd — Advertising and retargeting (Meta Pixel)
• Email hosting and CRM providers — For storing and managing enquiry data
• Professional advisers — Accountants, lawyers, or auditors where required
• Regulatory authorities — Where required by law

All third-party processors are required to handle your data in accordance with applicable data protection law and are bound by contractual data processing agreements where required.

7. International Data Transfers

Some of our third-party processors (including Google and Meta) operate in the United States and other countries outside the UK. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

• UK Adequacy Regulations
• Standard Contractual Clauses (SCCs) approved by the UK ICO
• International Data Transfer Agreements (IDTAs)

8. How Long We Keep Your Data

• Enquiry and contact form data: retained for up to 2 years from the date of last contact, unless a longer period is required for ongoing service delivery or legal compliance.
• Analytics data (GA4): data retention is set to 14 months within GA4 settings.
• Marketing data (Meta Pixel): governed by Meta’s data retention policies.

Once data is no longer required, it is securely deleted or anonymised.

9. Cookies

We use cookies and similar tracking technologies on the Website. These include:

• Strictly Necessary Cookies — Required for the Website to function. These cannot be disabled.
• Analytics Cookies — Set by GA4 to collect anonymised usage data. Enabled with your consent.
• Marketing Cookies — Set by Meta Pixel to enable advertising measurement and retargeting. Enabled with your consent.

On your first visit to the Website, you will be presented with a cookie consent banner. You can update your cookie preferences at any time via the cookie settings link in the website footer.

10. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access — Request a copy of the personal data we hold about you.
• Right to Rectification — Request correction of inaccurate or incomplete data.
• Right to Erasure — Request deletion of your personal data, subject to legal obligations.
• Right to Restrict Processing — Request that we limit how we use your data in certain circumstances.
• Right to Data Portability — Request your data in a structured, machine-readable format where processing is based on consent or contract.
• Right to Object — Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent — Withdraw consent at any time where processing is consent-based, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@linvex.ai. We will respond within one calendar month. There is no charge for submitting a request.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include:

• Encrypted transmission via HTTPS across all Website pages
• Access controls limiting data access to authorised personnel only
• Regular review of data handling practices

While we take data security seriously, no method of electronic transmission or storage is 100% secure. In the event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform affected individuals where required.

12. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We recommend reviewing the privacy policies of any third-party sites you visit.

13. How to Complain

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: https://ico.org.uk
• Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns before you contact the ICO. Please email us first at info@linvex.ai.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “Last Updated” date at the top of this page will always reflect the most recent version. We recommend checking this page periodically.

Continued use of the Website following any update constitutes acceptance of the revised Policy.

15. Contact Us

• Email: info@linvex.ai
• Website: linvex.ai
• Company: Linvex Solutions Ltd, 50 Salisbury Road, London, TW4 6JQ